Announcing Maxwell 2.0: Successfully Delivering Your Employee Value Proposition
Our mission at Maxwell is simple: delivering balance and joy to employees. We understand that employees that are better able to balance the expectations of life-work, and experience daily moments of joy, are more likely to feel valued, engaged, and perform better. We help employers make this a reality by using the power of personal choice, connection, and recognition to deliver the employee value proposition they have work so hard to build.
Today we’re excited to announce a major step on our journey. We are doubling down on features to make it easier than ever to maximize the use of traditional benefits, build connection across teams, and reinforce culture.
Maximizing Traditional Benefit Usage
People and culture leaders shared with us they need to make traditional benefits more visible and accessible. Benefits like healthcare and retirement are a significant investment that remains “hidden” to employees. Employees hear about these benefits when they are applying for a job, at onboarding, and then once a year during benefit enrollment. It is no wonder that they often go underutilized, and under appreciated.
Employees being able to see all the traditional benefits their employer offers in a single place, learn about them, and access them without the need to dig for them in the intranet, slack channel, or company handbook, is what one of the many ways that Maxwell stands apart from other solutions.
At Maxwell we understand that providing a lifestyle benefit account (or LSA) is powerful, but that the real magic comes from leveraging it to deliver the rest of the employee value proposition employers have worked so hard to build. The numbers back-it-up. Employers today see retention increase by 9% when employees receive an onboard to Maxwell.
We are excited to share these new features, and eager to share with you how we will continue to leverage A.I. and behavioral science to deliver balance and joy.
HR admins can be sure that their benefits will stay top of mind with employees, and coming soon they will be able track which benefits are most visited, liked, and which ones might not be the best investment of resources (e.g. is that EAP really a good investment if no one is using it?).
Building Connection Through Recognition
There is nothing more human than wanting to feel connected. We want to feel connected to others and the mission of the places we work at.
Regalos is Maxwell’s proprietary way of creating human connection in a very tangible way. In a Venmo style setting employees are able to send their teammates messages to say thanks, congratulations, or support along with a monetary gift. Messages like “Thank you for covering my shift yesterday! Please treat yourself,” or “Congratulations on passing your boards, I knew you would crush-it” are common place.
The recipient gets to choose how to use their gift: life-work solutions on the marketplace, on the go using their Maxwell Card, or save it and send it to another teammate in the future. No more gift cards or gifts that miss the mark.
Furthermore, if employees keep the interaction public others can like it and comment on it too. This reinforces that sense of connection in particular for teams that don’t always work in the same location or time.
In the near future employers will be able to load their company values to Maxwell, and employees can link their Regalos to the particular company value their team member has exhibited.
Reinforcing Culture
Building company culture is an art that requires a mastery of communication. Even the most skilled internal communications expert will tell you that getting to employees all the information they need, while also helping them feel connected to the company vision is extremely challenging. This is why we have build Maxwell with the option to share key employer communications, in a channel that employees will actually use (on average 93% of employees that receive Maxwell utilize it).
Employers can highlight the employee of the month, remind them that the quarterly town hall is coming, or invite them to do benefit enrollment (Hey one more way to highlight that incredible investment in them!).
We are excited that soon HR admins will be able to make targeted announcements by talent segment, or location, and mark if the communication is important enough that employees should receive an SMS alerting them of it (e.g. HQ is closed today).
At Maxwell we understand that providing a lifestyle benefit account (or LSA) is powerful, but that the real magic comes from leveraging it to deliver the rest of the employee value proposition employers have worked so hard to build. The numbers back-it-up. Employers today see retention increase by 9% when employees receive an onboard to Maxwell.
We are excited to share these new features, and eager to share with you how we will continue to leverage A.I. and behavioral science to deliver balance and joy.